CAM4's October 2025 Recap: Activity Feed, 80% Payouts, and What's Coming for Black Friday
While Streamate models are still begging for basic niche discovery tools, CAM4 just dropped an entirely new content platform.
The Activity Feed.
Think OnlyFans-style content sharing, but built directly into a live cam site.
Here's what happened in October 2025—and why Black Friday might be the moment CAM4 becomes seriously competitive for creators who've been stuck on platforms that won't innovate.
The Big Feature: Activity Feed Goes Mainstream
CAM4 launched Activity Feed back in June 2025.
October was when they pushed it hard.
What is it? A content feed built into your profile where you can post photos and videos—both free and paid—that fans can access 24/7, whether you're streaming or not.
The killer feature? 80% payouts on Fan Club subscriptions paid via credit card.
Compare that to Streamate's 30% take-home rate, and you see why creators are paying attention.
CAM4 ran a multi-phase adoption campaign throughout September and October, targeting performers who hadn't started using the feature yet. The messaging was simple: "Earn money 24/7 with 80% payouts on fan club subscriptions."
For creators who've been frustrated watching OnlyFans take 20% while cam sites take 50-70%, this is notable.
Why This Matters: The Niche Discovery Problem Nobody Talks About
We recently covered how domme models on Streamate can't target their niche audiences because the platform's discovery tools are stuck in 2010.
No model-added tags.
Customers tag you instead of you tagging yourself.
A backwards system where discovery happens by accident instead of strategy.
CAM4's building something different.
They're actively developing a feature called "Niches"—essentially Reddit-style communities built around specific interests like BDSM, feet, findom, or any specialty content you can imagine.
The concept: community-driven pages where multiple creators can post content around specific interests. Users vote on content quality. Top performers get showcased on leaderboards. Moderators from the community manage each niche.
This isn't live yet, but it's in active development. When it launches, creators will finally have a way to be discovered by the exact audience they're trying to reach—without hoping random viewers correctly categorize them.
For domme creators currently struggling with Streamate's "ask before pvt" workarounds and keyword-stuffed bios, this could be game-changing.
Halloween 2025: CAM4 Actually Themed Their Site
Small detail, but it matters.
Throughout October, CAM4 themed the entire site for Halloween—custom graphics, seasonal contests, and promotional pushes for Halloween-themed shows.
The "Freaky Halloween" contest ran from October 24-31 across every region, encouraging broadcasters to host Halloween-themed shows and post free SFW content on their Activity Feeds.
Why does this matter? Platform investment in seasonal content signals that the company is actively trying to drive traffic and engagement. When your platform runs real campaigns, you benefit from the promotional lift.
Compare this to platforms that basically forget holidays exist.
What's Coming: Black Friday 2025 (November 27-29)
CAM4 is dropping something significant for Black Friday.
For European users: CAM4 is permanently rolling back VAT charges on token spending. Previously, EU users had 20% of their tokens removed for VAT when spending on private shows, fan clubs, and gifts. Now CAM4 is absorbing that cost.
Plus a limited-time 20% token bonus during Black Friday weekend.
Combined messaging: "Save Up To 40%"—the 20% bonus plus up to 20% VAT savings.
Why should creators care? More tokens in circulation means more earnings potential. When viewers feel like they're getting better value, they spend more. When they spend more, you earn more.
The EU markets specifically have been declining for CAM4 since 2022—down significantly from peak performance. This VAT rollback is an attempt to recover that market by making pricing more competitive with Stripchat and Chaturbate.
For EU-focused creators, this could mean a meaningful uptick in spending from your existing fans.
The Mobile Broadcasting Advantage
We covered this recently: CAM4 actively promotes new models who broadcast from their phones.
While Chaturbate buries independent models under studio rooms and ManyVids offers zero discovery, CAM4's mobile-first approach gives new creators actual visibility.
October continued this trend. The C4 App is in active development with regular improvements, and mobile broadcasters continue getting placement priority over some desktop streamers.
If you're starting out and don't have a professional studio setup, this matters.
December and Beyond: What's On the Roadmap
Based on CAM4's development priorities, here's what to watch for:
Niche Feature Launch (Q4 2025 - Q1 2026)
The community-driven content pages we mentioned earlier. This is their answer to the discovery problem plaguing every major cam site. When it launches, early adopters who build presence in relevant niches will have a significant advantage.
Activity Feed Improvements
They're continuing to iterate on the feed—better loading, more interaction features, improved monetization options. If you're not posting to your Activity Feed yet, you're missing the 24/7 earning potential.
Continued EU Market Focus
December will extend the VAT benefit messaging without the Black Friday bonus. Holiday season timing means continued promotional support for creators earning from European viewers.
Birthday Feature (Q1 2026)
A new feature that will surface creator birthdays to their fans—another touchpoint for engagement and gifting opportunities.
Should You Try CAM4?
Here's who this platform makes sense for:
Creators frustrated with discovery: If you're a niche performer on Streamate or Chaturbate who can't reach your target audience, CAM4's upcoming Niche feature could finally solve that problem.
Mobile broadcasters: Starting out without professional equipment? CAM4 actually promotes mobile streamers instead of burying them.
Content sellers: The 80% payout on Fan Club subscriptions is competitive with OnlyFans, and it's integrated with your live streaming presence.
EU-focused creators: The VAT rollback means your European viewers get more value per token, which typically translates to more spending.
Who might want to wait: If you're earning well on your current platform with an established audience, switching has switching costs. But multistreaming to test the waters? That's always an option.
The Bottom Line
CAM4 is making moves while other platforms coast on their existing traffic.
The Activity Feed with 80% payouts gives creators a real reason to invest in content beyond live streams. The upcoming Niche feature could solve the discovery problem that's frustrated specialized performers for years. And the Black Friday VAT rollback shows they're willing to eat margin to compete on value.
Is it perfect? No platform is.
But in an industry where Streamate's discovery tools haven't evolved since 2010 and Chaturbate's algorithm seems to favor studios over independents, CAM4 is at least trying to build something different.
Black Friday 2025 might be worth watching.
Especially if you're a European creator—or have European fans—who's been feeling the squeeze from competitors who stopped innovating years ago.
